Do you think customers perceive a difference in a product that's priced $40.00 versus $39.72? Of course they do. Here's why. Research participants were more inclined to buy champagne if its price was a round number ($40.00 versus $39.72 or $40.28) but more inclined to buy a calculator if its price (the same numbers were used) wasn’t round, say Monica Wadhwa of Insead and … [Read more...]